6 Basic Search Engine Optimization (SEO) Questions for Small Business


1. What is SEO?

Search engine optimization (SEO) is a way of increasing the search ranking and search results of a web site for a particular word or phrase.
Many businesses depend on web traffic for their business. That traffic can either make a business die or thrive. We will help you thrive.

2. How can SEO help my business?

There are two main ways we will increase your site's visibility to Google, Bing, Yahoo and other major search engines. The main way is through inbound links. The other method, although less well known but very effective is writing good relevant useful content to your clients. We will help you write great content. In a search engine environment where Google algorithms actually rate your spelling and grammar, can you really afford not to have good solid content. Google believes it is essential to have good content on your site and rewards you for it by better ranking. We can help you attract links and clients through better more thoughtful useful and relevant content on your site..

3 . What's an inbound link (or backlink)?

The number of backlinks is one indication of the popularity or importance of that site. These links are an indication of who is reading and using certain websites and web pages. That is why the quality of your content is so important. The better your content, the more useful your site, the more other sites link to you and the greater your Google ranking. Search engines use the number of backlinks to a site as one of the most important factors for determining that website's search engine popularity and importance. That gives you your ranking..

4 . How do I improve my backlinks?

If you provide quality unique content that people think is useful and valuable, they will recommend your site to their visitors and this will improve your search engine ranking. It is not only important to increase the number of your backlinks but the quality of those links too. The quality of a link can be determined by it's page rank..

5. What is Page Rank?

PageRank is a link analysis formula, named after Larry Page, used by Google to assign a numerical importance to a page. Google believes important pages, pages with PageRank, are more likely to appear at the top of the search results since they are a better website. PageRank considers the importance of each page that casts a vote (a backlink), as votes from other pages having greater value, giving the linked page greater value. Google assigns a numeric weighting from 0-10 for each webpage on the Internet. The most typical PageRank of a good site for a small business may be a 4, 5, or a 6. Getting a relevant link from other sites with good PageRank is key.

6. What is a relevant link and why is it important?

Link relevance is dependent on the keywords that are used on the linking pages. Let's say you are an architect and you got a backlink from the
esteemed organization the AIA (American Institute of Architects). Let's say that the search term you are optimizing for is "choosing an architect".
If the AIA's website talks about "choosing an architect" and they link to you, it is like saying that an authority site is giving you a relevant link
that has meaning to the people who would be searching to find an architect. Think of it this way. Search engines are very concerned that people who use their engine get relevant meaningful search results. If you are getting relevant links from authority sites, search engines believe you to be more relevant for those key search words.